When compared to other major life cycle events, like births and weddings, funerals are not expensive. A wedding costs at least three times as much; but because it is a happy event, wedding costs are rarely criticized.
A funeral home is a 24-hour, labor-intensive business, with extensive facilities (viewing rooms, chapels, limousines, hearses, etc.); these expenses must be factored into the cost of a funeral. Moreover, the cost of a funeral includes not only merchandise, like caskets, but the services of a funeral director in making arrangements; filing appropriate forms; dealing with doctors, ministers, florists, newspapers and others; and seeing to all the necessary details.
Contrary to popular belief, funeral homes are largely family-owned with a modest profit margin. The average statistics below may be helpful in assessing the true economic picture of a funeral home:
Firm in business for 63 years
167 average calls/year
BEFORE tax profit 11.3%
(Source: 1995 NFDA Survey of Funeral Home Operations)